A business purchase often involves several decision-makers. A useful PR story connects your expertise with their challenges. Ask how an agency translates complex knowledge into relevant media stories, a clear perspective and a credible spokesperson.
Ask for a comparable case and the exact role of the agency.
Discuss who understands the content and prepares interviews.
Distinguish media attention, relevant conversations and revenue.
Which B2B PR agency fits your organisation?
Start with the people you need to reach: buyers, professionals, executives or investors. Ask which media and stories matter to them and how your own experts will be involved.
Discuss three practical choices.
Specialist or broader team: how much subject expertise and delivery capacity does your brief need?
Project or ongoing programme: one occasion or a recognisable position in the market?
Coverage and follow-up: how can a relevant story support spokespersons and commercial conversations?
Compare the work behind the monthly fee.
Ask for scope, team, senior involvement and external costs. Consider the time your own organisation needs to contribute. Use the PR proposal check to identify open questions.
Illustrative budget scenarios, excluding VAT. These are not market averages or quotations. Always ask which hours, activities and external costs are included.