AI protocol

AI as a tool.
People at the helm.

How we use AI at DitisgeenPRbureau.nl, where its limits lie and who remains accountable.

Version 1.0 · Updated 13 November 2026

01 / How we use AI

Support in creating the platform.

We use AI to develop and maintain this website and to assist with research, structuring and summarising public information, editing and translation. AI may produce an initial draft.

02 / Editorial responsibility

We remain responsible.

DitisgeenPRbureau.nl B.V. is responsible for what is published on this platform. Our editorial principle is to check factual information against public sources or information provided by an agency. Unconfirmed information should not be presented as established fact.

AI can make mistakes, omit information or use outdated data. Our checks cannot eliminate all errors. An agency profile is a starting point for your research, not an independently verified quality certification.

03 / Comparing and choosing

You make the choice.

The selection guide uses predefined questions and rules. The directory uses recorded profile data and filters. This is not an autonomous AI assessment of agency quality. We do not assign AI quality scores.

A Premium profile provides more presentation space; it is not a quality certification. Discuss experience, availability, costs and the delivery team directly with the agency. Enquiries are not automatically forwarded to agencies.

04 / Images and representation

Images set a scene, not evidence.

Editorial photography on general pages illustrates a topic. The people and locations shown do not necessarily represent a listed agency, client or case study. Images on agency profiles belong to the context of that agency.

If we use AI for illustrative imagery, we do not use it as evidence of real clients, employees, results or events. We do not create fictitious reviews or invented client case studies.

05 / Data and care

Share only what is needed.

Use the forms for your contact details and a brief description of your enquiry. Do not include medical records, passwords or confidential client documents. This protocol makes no additional promises about storage or processing by suppliers; please refer to our privacy policy.

06 / Corrections and maintenance

Found an error? Tell us.

Is a profile, translation, image or other information incorrect? Send the page link and an explanation to rob@ditisgeenprbureau.nl. We review reports and update information where needed. We revise this protocol when the platform’s use of AI changes materially.

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