From media databases to monitoring: see what different tools support and what to check in a demo.
Discuss your PR question ↓Start with the work. Then choose the software.
PR software can support journalist contacts, press release distribution, a newsroom, media enquiries or monitoring. Some platforms combine these functions. Others focus on one part of the work.
Product names matter less than your daily workflow. First decide which tasks you want to improve and which media and markets you work with.
These examples can help you build an initial shortlist. Features may vary by subscription or module.
A modular platform with products including De Perslijst, press release distribution, a newsroom, media enquiry management and media monitoring options.
Combines a journalist database, distribution, PR CRM, newsroom and news search. For full media monitoring, Smart.pr works with Clipit.
Offers media contacts, a PR CRM, personalised pitches, an online newsroom, monitoring and reporting features.
Combines an international media database with media and social monitoring, distribution and analytics features.
If you send only occasional press releases, a clear press page, a well-maintained contact list and a careful process may be enough. Consider software when a recurring task takes time or information becomes fragmented.
PR software supports parts of media relations, such as managing journalist contacts, distributing press releases, publishing a newsroom, monitoring coverage or reporting. Available features vary by provider and subscription.
No. Media monitoring tracks coverage about organisations, topics or campaigns. PR software may combine monitoring with other tasks such as outreach and media enquiries.
Software helps organise processes. Positioning, newsworthiness, relationships and strategic choices still depend on people.
Search by name or expertise to explore agencies that fit your brief.
Reputation, stories and creative PR.
PR strategy · Reputation · Activations
Strategy as the foundation for brands and communication.
Strategy · Branding · Communication
Branding and marketing for education.
Education marketing · Brand strategy · Campaigns
Creative brand building and campaigns.
Brand strategy · Creative · Campaigns
Communication at the intersection of media and technology.
Communication · Tech storytelling · Brand building
Corporate and financial PR for organisations in motion.
Corporate PR · Financial communications · Investor relations · Reputation
Media, positioning and reputation.
Media relations · Reputation · Positioning
PR-led positioning and creative campaigns.
Positioning · Creative PR · Campaigns
Communication for positive change.
Impact communication · Strategy · PR
Strategy and communication around change.
Strategy · Change communication · Stakeholders
Developing brands and making them visible.
Brand strategy · Design · PR
Building and protecting reputation.
Reputation · Strategic communication
PR and communications advice from strategy through execution.
PR · Spokesperson support · Reputation · Crisis communications
Financial and corporate communication.
Financial communication · Corporate · Public affairs
Corporate and consumer PR in the Benelux.
Corporate PR · Consumer PR · Crisis communication
PR and marketing communications for B2B technology brands.
PR · GEO · Content production · SEO · Crisis communications · Media buying · Strategy
PR, crisis communication and influencer marketing.
PR · Crisis communication · Influencer marketing
Communication for finance and technology.
Finance · Tech · Reputation · PR
PR built on a clear brand story.
PR · Brand storytelling · Content
Boutique PR for corporate, recruitment and brands.
Corporate PR · Recruitment PR · Brand PR
Putting social stories in motion.
Social impact PR · Culture · Sustainability
Organising communication around ambition and change.
Communication management · Change · Brand strategy
Strategy, creativity and communications under one roof.
Strategy · Creative communications · Branding · Digital solutions
Communication and concepts that connect people.
Communication · Concept development · Events
Communication with trust at its heart.
Brand communication · Trust · Corporate communication
Live, digital and cross-media.
Strategy · Creative · Events · Digital
B2B communication for industrial innovation.
Industrial B2B · Media relations · Thought leadership
Tech PR and content for the Benelux.
Tech PR · Content marketing · B2B
Strategic advice on complex communications and stakeholder challenges.
Strategic communications · Corporate affairs · Public affairs
Digital and creative brand communication.
Digital · Creative · Brand communication
Communication that supports change.
Change communication · Internal · Stakeholders
Strategy, design, PR and campaigns.
Strategy · Design · PR · Campaigns
Communications at the intersection of food and sustainability.
Food · Sustainability · PR · Content · Activation
Strategic and creative PR.
Corporate PR · Brand PR · Activations
Creative brand communication and campaigns.
Creative campaigns · Brand communication
PR, content and influencer communication.
PR · Content · Influencer communication
Creativity with an earned media perspective.
Brand communication · Activations · Launches
Communications advice on reputation and policy issues.
Corporate communications · Crisis · Financial communications · Public affairs
PR campaigns addressing social issues.
PR campaigns · Social communication
Internal communication that connects employees.
Internal communication · Advice · Production
Giving B2B organisations a voice.
B2B PR · Strategy · Content marketing
PR en contentmarketing voor vooruitstrevende organisaties.
Corporate PR · Thought leadership · Contentmarketing
Marketing & PR for brands, hospitality and experiences.
Brands · Hospitality · Events · Destination · Art
PR, creators and brand experiences.
PR · Influencer marketing · Events
Corporate and brand PR with creative delivery.
Corporate PR · Brand PR · Content marketing
Digital communications through strategy, creativity and delivery.
Digital communications · Strategy · Creativity
Creative corporate PR.
Corporate PR · Strategy · Creative
Turning subject expertise into thought leadership.
Thought leadership · Media relations · Executive profiling
Creative brand building within an international network.
Creative · Brand building · Campaigns
Strategic PR and communications for complex challenges.
PR · Healthcare communications · Public affairs · Crisis communications
Creative PR across borders.
Creative PR · Brand communication · International
PR for food, drinks, hospitality and lifestyle.
Food PR · Hospitality · Media relations · PR events
International strategic communication.
PR · Earned media · Strategic communication
B2B tech PR with an international focus.
B2B tech PR · Digital PR · Media training
Positioning and communication with a practical plan.
Positioning · Communication strategy · Delivery
Benelux PR for technology-driven organisations.
Tech PR · Marketing communication · Storytelling
Public affairs and strategic communications.
Public affairs · Lobbying · Stakeholder management · Strategic communications
A listed name within Publicis Groupe Netherlands.
Integrated communication · Creative · Media
Strategic PR for healthcare and healthtech.
Healthcare PR · Healthtech · Positioning · Reputation
Marketing PR for lifestyle and beauty.
Marketing PR · Lifestyle · Beauty
Brand experiences and unconventional activations.
Brand experience · Activations · Production
Social dialogue and complex issues.
Reputation · Dialogue · Organisational advice
Public affairs and strategic communications.
Public affairs · Lobbying · Stakeholder advice
Fashion, beauty and lifestyle in media and culture.
Fashion · Beauty · Influencer PR · Events
Communication and creativity for fashion and beauty.
Fashion · Beauty · Press office · Content
Creative brand communication through Disruption.
Creative strategy · Brand campaigns
Across markets and channels.
International PR · Integrated campaigns
Creative PR with an Amsterdam office.
Creative PR · International network
Campaigns and activations with news value.
Concept · Campaigns · Activations · Production
Full-service communications advice with PR at its core.
Public relations · Communications advice · Content · Media training
PR and marketing within Happy Horizon.
PR · Marketing · Influencer · UGC
Brand experience, customer experience and commerce.
Brand experience · Customer experience · Commerce
Earned communication, reputation and change.
PR · Reputation · Crisis · Strategy
Bringing public affairs and communication together.
Public affairs · Strategic communication · Intelligence
Connecting technology with people.
Tech PR · Content · Campaigns
Communication with international reach.
Communication advice · Stories · International PR
From positioning to brand and content.
Positioning · Brand design · Campaigns · Content
Communications for healthcare and wellbeing.
Healthcare communications · Strategy · Content · Project communications
Communications and visibility for healthcare organisations.
Healthcare communications · Internal communications · Content · Video
Communications for healthcare, B2B and social-purpose organisations.
Healthcare communications · B2B · Employer communications · Campaigns
The cost depends on scope, seniority and duration. Explore a budget and the approach it might support.
Consider your budget when choosingIllustrative budget scenarios, excluding VAT. These are not market averages or quotations. Always ask which hours, activities and external costs are included.
Your sector, goal and budget. Three answers that narrow your options.
Explore the approach that fits and what to ask a PR partner. Including when a smaller first step makes sense.
Compare relevant experience, the day-to-day team and the practical approach. Look beyond the pitch.
Questions worth asking yourself.
Before you call an agency.
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